For Moms Who Love to Be Organized (and Glamorous)

Motherhood changed me in so many ways, but one unexpected side effect? It triggered my OCD tendencies— I felt the constant need to be prepared and organized at all times. Maybe it’s because having a newborn requires giving up control over so much else (sleep, anyone?).

That need to stay organized is what inspired SoYoung’s products, including one of our most giftable items ever: the Beauty Poche Bundle.

Before designing the Beauty Poche, I was constantly frustrated by toiletry bags that:

😩 Were impossible to keep clean, eventually ending up in the trash.

😵‍💫 Made finding anything a chaotic dig through a jumbled mess.

🥴 Absorbed moisture from wet countertops (eww).

So, I set out to create a toiletry bag that worked for me (and women like me). Our Beauty Poche was intentionally designed with these things in mind: 

✨ Durable & washable: Lined with the same wipeable insulation as our lunch bags, plus machine washable.

✨ Thoughtful organization: A 3-tier system with space for larger items, a removable tray for small essentials, and a zippered pocket for brushes.

✨ Stay dry: Metal feet keep the bag lifted off wet surfaces.

And for on-the-go days? The Petite Beauty Poche is perfect for carrying just the essentials. Compact and elegant, it slips seamlessly into your work, gym, or travel bag.

Treat yourself or someone you love to a little organization, luxury, and practicality.

With love,

Catherine